In the past, countries practiced their traditional role, which is represented in preserving safety and the properties of the public, as well as protecting the country boarders.
Nowadays, the role of the countries evolved to include the different aspects of life, including economic, social, educational, and health. The country provided and still provides a lot of services that the private sector can’t handle, like safety, national and civil defense, and public programs.
Due to this evolution, the number of problems, ministries, employees increased drastically. This in turn led to an increasing importance of cultivating a good relation with the public, and dedicating special effort to public relations and building confidence with the government and public. As a result, the concept of public relation grew noticeably in developed countries during the last 30 years.
Objectives and target group
Who should attend?
Managers and supervisors specialized in coordinating between public and private hospitals.
Public relations managers and employees in public hospitals.
How attendees will benefit?
After completion of the programme, delegates will have the knowledge and skills to
Get the approval of the public and cultivate mutual confidence with the public and government through giving accurate information.
Explain the economic, social, as well as other goals related to the hospital system
Understand the different types of conferences to improve the relation between employees and hospitals and allow for job improvement.
Organize, evaluate, and encourage the different event management committees to work with other parties.
Plan and set a step by step marketing plan
Explain the different roles to the conference management and work visit committees.
Handle the financial aspects of conferences and work visits.
Study and evaluate all the activities.
Explain new regulations, changes in current regulations, and the reason behind certain actions.
Grow the sense of responsibility of the employees through participating in conferences.
Improve the relation with internal or external public.
Building relations with the popular communication channels from magazines, television, newspapers, and others.
Learning how to manage work
Learning how to improve the communication between public and private hospitals.
Understanding Public Relations
Public Relations between public and private hospitals
The relation between public and private public relations
Using public relations in marketing
Planning all the hospitals’ events
The role of public relations in coordination between public and private hospitals
Managing public and private relations
The planning tasks of public and private relations activities.
The organizational tasks of public and private relations activities.
The guidance and monitoring of different public and private relations activities.
The communication and negotiation skills in public and private relations.
The role of archive in preparing good conferences
The managerial planning of public and private relations in hospitals
The problems of practicing public relations in both public and private sectors
Problem solving and effective execution
Improving public relations skills
Managing the good reputation of the entity
Planning conferences and events
Presenting offers in conferences and events
Improve your presentation skills
Creating a website
Working with the press
Making friendships with business men
Attracting the desired business coverage
Ensuring that the pictures got published
Following up with the media coverage
Producing and publishing marketing material
Thinking about media and marketing
Designing marketing materials
Using photography right
Printing marketing material
The contemporary definition of etiquette and international protocol
Social intelligence and attractive personality
The international rules of thanking and complementing
The priority and how to identify it in formal occasions
The priority in walking
The priority to the car
The priority of giving a complement
Introduction and handshaking etiquette
How to do a mind blowing presentation
Conversation management and etiquette
The friendly, deep, and dead talks
The deep talks: its characteristics and how to practice it
How to talk properly
Attention grabbing words
Managing a meeting
The behavior of the head of the meeting
The behavior of meeting attendee
How to arrange and cancel meetings
Behaviors to avoid in professional occasions
the international sample to planning visits
Preparing and collecting information
The primary planning for the hospital visit program
The final planning for the hospital visit program
Executing and important notes
Invitation letters, and its international elements.
Improving the relation between employees and how public relations contribute to raising their sense of responsibility.
The role of public relation in raising work efficiency between employees in hospitals.
Note / Price varies according to the selected city
Members NO. : 1
Members NO. : 2 - 3
Members NO. : + 3
Training course in the basics and principles of health management in hospitals and medical centers in general