Brand Management Course

Date:

Start 1.4.2018 until 5.4.2018

Price:

For 5 Days is £3150
For 10 Days is £5500

Course Locations

London, Paris, Istanbul, Dusseldorf, Amsterdam, Geneva, Prague, Madrid, Casablanca, Dubai , Kuala Lumpur, Singapore, Munich, Vienna, malta,

Course Description:
The primary purpose of the Brand Management course is to provide participants with an overview of how brands can be best managed to improve customer experience and brand equity. A central theme is how social media platforms and the growing power of social influence are shaping brand communications and advocacy. Participants are guided through the process of how a product is developed into a brand, covering important issues such as intellectual property, brand benefits, purpose and brand narratives, A concise review of strategic thinking on brand management is provided, focusing on positioning, mission, identity, stakeholder engagement and extending the life of a brand. The course also explores how to develop memorable brand experiences and how to avoid brand commoditisation.

Course Outline


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