Crisis Management, Public Opinion, and Public Relation

Date:

Start 13.12.2018 until 17.12.2018

Price:

For 5 Days is £2900
For 10 Days is £5600

Course Locations

London, Paris, Istanbul, Dusseldorf, Amsterdam, Geneva, Prague, Madrid, Casablanca, Dubai , Kuala Lumpur, Singapore, Munich, Vienna, malta,

Course Description:
This course examines the nature of public opinion and evaluates political socialization and media theories to increase understanding of how people form opinions and how to effectively communicate to improve or guide the public in translating those opinions into desired perceptions. We will discuss how to conceptualize and measure public opinion, how public opinion affects policymaking and various techniques to capitalize on public attention and media relations to positively impact PR outcomes.


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