Introduction to Web Analytics

Date:

Start 25.4.2018 until 1.4.2018

Price:

For 5 Days is £3700
For 10 Days is £6300

Course Locations

London, Paris, Istanbul, Dusseldorf, Amsterdam, Geneva, Prague, Madrid, Casablanca, Dubai , Kuala Lumpur, Singapore, Munich, Vienna, malta,

Course Description:
Digital engagement by organisations of all types and sizes across almost every industry is essential to competitiveness. Having a website with up to date and useful information is a great starting point because it makes your organisation visible online. Having a website also means that with the help of digital analytics you can analyse visitor statistics to better understand what they are looking for and adjust your website to ensure they find it! Google Analytics is the world’s most popular digital analytics tool and not just because it is free. Organisations ranging from sole traders to corporations, including Google Inc itself, government departments, education providers and nonprofits have Google Analytics installed on their websites. Google Analytics provides detailed statistics on website pages visited, times of day, keywords used in searches, geographic locations of visitors, new and returning visitors and much, much more. Above all it provides website owners with data to be used as the basis of objective decisions instead of guessing.


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